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Help Me Quit Launch – 19th April



Community Pharmacy Wales has been asked by Public Health Wales to circulate this information to all community pharmacy contractors across Wales in relation to the launch of Help Me Quit. All Smoking cessation services (including the level 3 community pharmacy smoking cessation service) will be incorporated into the single brand, with patients being offered all service options when they phone the helpline (previously the Stop Smoking Wales helpline)
Further information will be shared with contractors prior to the launch
Dear Colleague
I am writing to let you know about forthcoming changes to NHS stop smoking services in Wales, designed to make it easier for more smokers to get the help they need to successfully quit.
You may be aware that the Welsh Government set an ambitious target to treat 5% of smokers in Wales through NHS stop smoking services and to reduce the prevalence of smoking to 16% by 2020.  In order to help achieve these targets, the Tobacco Control Strategic Board’s Smoking Cessation Sub-Group is leading development of an integrated system for stop smoking services.  The first step is to launch a single brand for all services in Wales, called Help Me Quit.
The attached briefing outlines more detail around the Help Me Quit brand, products and launch campaign which will start on 19th April 2017 with television advertising.